Over the past few years, I have created many different kinds of websites, ranging from Forum, Article Directory to Service website such as EmailCashPro. However, the best kind of website which gets the highest Adsense click-thru rate is Focused Content Website.
What do I mean by Focused Content Website?
Basically, it is a website with lots of informative articles up at it, centred on a theme or a topic. The topic can be anything from mattress (now earning me about $50 a month) to acid reflux (now earning me about $150 a month).
For instance, you could do a site for dog owners. Possible articles on that site would cover:
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How to figure out what kind of dog you want
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Where to get a dog
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How to deal with a puppy
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Life stages of a dog
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House-training puppies
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Dog training
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What to feed dogs
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Whether to get more than one dog
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How to socialize dogs with other dogs and with cats
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Exercise needs of dogs
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Training dogs to do tricks
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Treating fleas
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Common dog ailments and when to go to the vet
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Dog nutrition
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Taking your dog on a trip
The articles you’ll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal.
The purpose of having a content-rich website is to attract people to it. People come to your website because they are looking for information. They will click on your Adsense ads because they are looking for more information. That's the reason why you want to create a Focused Content Website.
You might think it’s lots of cool graphics and colors that make a site attractive to a visitor, but it’s really the content. In order to make money from Google Adsense, you need to grasp that concept.
Believe me, you could run a wonderful advertising campaign and develop all sorts of viral marketing tools and attractive affiliate programs. Unless your website is content-rich, the traffic spikes that you get for your efforts will only be temporary.
The very best way to attract and retain an online audience is to provide content that’s useful, valuable, informative and educational.