Why Make Money Through Adsense?

Whether you are a newbie or an experienced internet marketer, the first question you may ask is:

"There are so many ways to make money online, why Adsense?"

To me, Adsense income is

• consistent : I've been earning Adsense income since 2004 and I'm not at all affected by all the major changes in the internet world.

• maintenance free : I hardly spend much time maintaining my Adsense websites.

• very low risk : It's quite hard to lose money in Adsense. Your main expenses are domain name and hosting fees, which you can get for just $35 at www.mister.net.

Some people may think it's simply a waste of time spending one week writing contents and one week creating and promoting a website just for the purpose of earning a few cents a click.

I think otherwise.

Let's do the mathematics.

Your time spent to create and promote a website = 2 weeks (part-time) or 2 days (if you outsource)

Monthly earning from Adsense = US$50 per website (I have websites that earn more than $100 a month. $50 is about the average.)

Maintenance = 1 hour a month? (Frankly, I hardly maintain my Adsense websites. 1 hour a month is about the maximum I spend.)

Assuming you can produce this kind of earning for 3 years, what it means is your 2 weeks (or 2 days) of part-time effort can earn you $50 x 12mths x 3yrs = USD$1800. Frankly, I think 3 years is an underestimate. My Adsense income from a single website has been quite consistent despite of all the changes that is happening in the internet world and I believe it will continue to bring me income for the next 10 years. What it means is your 2 weeks of part-time effort can earn you $6000!!!

Conclusion: 2 weeks part-time effort = US$6000. Wow!

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Let's look at it from another angle.

If one website earns you $50 a month and you build 2 websites a month, it will mean a USD$100 increase in your monthly earnings every single month. See the tabulation below:

Months	Total established websites	Monthly earning
1	2	$100
2	4	$200
3	6	$300
4	8	$400
5	10	$500
6	12	$600
7	14	$700
8	16	$800
9	18	$900
10	20	$1000
11	22	$1200
12	24	$1400

After 12 months, your monthly extra earnings from Adsense would be US$1400.

2 websites a month is the minimum an average person can achieve. If you are a bit hard working or if you start to outsource the work, you can easily launch 4 to 8 websites a month. You can go ahead calculating how much you will earn if you do that. The point I want to make is that Adsense income is 100% scalable. Once you learn how to make your first $100, making your first $1000 is just a matter of duplicating or multiplying your effort.

Look long term and always spend your time building passive income instead of immediate income. This is the way to achieve your financial and time freedom.

Are you starting to see the potential of Adsense?

Positioning of Adverts

After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.

The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.

But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.

Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site.

If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around).

People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.

Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more.

This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues

There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.

You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.

Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration.

And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.